Email is a
retention system.
Not a
campaign
calendar.
I help Shopify brands turn Klaviyo into a real revenue channel. Strategy, frameworks, and direct support for founders and marketers who are done sending and ready to build.
3x KLAVIYO CHAMPION · $1B+ REVENUE INFLUENCED · 25 YEARS IN EMAIL
Email is a system,
not a send.
Most brands run email like a campaign calendar. A send on Tuesday. A promo on Friday. A reminder before the weekend. Fill the box, hit send, hope for the best.
A retention system asks different questions. What does this customer need next? When? Tied to what behavior? On which channel?
That's the work. Inside Klaviyo. With Shopify brands. For 25 years and counting.
That's a habit. Not a system.
Pick the level of support you need…
One is a community. The other is a partnership.
Both are built on the same retention-first system.
The Profitable Inbox™
A live, AI-powered retention strategy membership for Shopify founders and marketers who want expert email guidance, without hiring a full agency.
- Direct access to Alexandra (live, monthly)
- Frameworks, templates, and AI workflows that save you time
- Community of Shopify brand operators
- Coaching and Q&A in English or Spanish
Work With Alexandra
Direct strategic partnership for brands that want a high-performing email program built around their lifecycle, not a checklist.
- Lifecycle and retention strategy
- Klaviyo audits and optimization
- Campaign and flow planning
- Strategy led by Alexandra, with implementation from her team
Hola! I’m Alexandra Palau, your email strategist.
I've been building email programs for brands since 2001, before Klaviyo existed, before "lifecycle marketing" was a phrase anyone used.
What I do: help Shopify brands stop treating email like a broadcast channel and start running it like the retention system it actually is. Strategy, frameworks, lifecycle architecture, the work that turns Klaviyo into a real revenue engine instead of a campaign calendar.
I've worked with brands you've heard of (Virgin Voyages, Spirit, Univision, Carnival) and founder-led brands you haven't yet.
3× Klaviyo Champion (2024, 2025, 2026).
Klaviyo Partner since 2021.
Bilingual: English & Spanish.
If you're done sending and ready to build, you're in the right place.
"I'm the person who truly cares but will be upfront with you."
Brands That Have Trusted My Email Expertise
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years in email
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influenced revenue
-
of emails sent
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salsa dances 💃
Words from brands I’ve worked with…
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“Working with All About Email Marketing has revitalized my business! The concierge-like service is stellar, and Alex provides no-fluff advice that gets sales. She takes the time to get to know your business and your goals and provides thoughtful and tailored recommendations. Since starting the journey with All About Email Marketing, I've seen the repeat purchase rate double in my business. Take the step to invest with AAEM, your only regret will be that you didn't do it sooner.”
—Lara Falusi
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"Joining The Profitable Inbox was one of the best decisions I've made for my email marketing strategy. Alexandra doesn't just teach tactics — she genuinely cares about helping every business succeed, no matter the size. Whether you're just getting started or scaling an established brand, she meets you where you are and provides clear, actionable guidance that actually moves the needle. What sets Alexandra apart is how invested she is in each member's success. She takes the time to answer questions, review strategies, and make sure you understand not just what to do, but why it works. If you're looking to build a stronger Klaviyo strategy, increase revenue from email, and learn from someone who truly wants you to win — The Profitable Inbox delivers!"
—Melissa McGraw
Hazel Home Co.
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