FloDesk Review - Why you should consider it if you are a service provider
A couple of weeks ago, I posted the following on my Instagram account:
With over 425+ email platforms out there, it can get overwhelming when trying to decide which email platform is best for your business. So I was expecting people to jump and say Mailchimp (one of the most popular softwares)! But to my surprise, a few mentioned FloDesk. I was like, what? I had never heard of it so I decided to check it out.
Well, can I just tell you that I was pleasantly surprised??? FloDesk is a simple yet functional email marketing software. It’s an easy-to-use email tool with some functional features needed to launch your email marketing program quickly, with little effort and more importantly, no HTML coding experience. You can tell it was built with small business owners, starting entrepreneurs and solopreneurs in mind.
Ok, let’s break it down a bit further...
Four Main Features
Email Templates
You can choose from a nice series of already built for you email templates. You have plenty of options in this area.
Audience
FloDesk broke it down into audience and segments. This is where your list “lives”. This is standard with every platform. They make it very easy for you to segment (break down your audience into different lists/parts, for example, new vs. current customers)
Forms
In this feature, you can create an email sign up form whether it be in the form of a popup, inline or full page.
Workflows
One of the best features FloDesk has is that they already have basic workflows set up for you. All you have to do is edit them for your business needs. They offer the following: Nurture Sequence, Welcome Sequence, Lead Magnet Delivery and Sales Sequence. This will save you time (and headaches, LOL)!
What I liked
FloDesk is very intuitive, so even if you’re an email marketing beginner, you’ll have no problem getting your emails and sign up forms up and running. One of the best parts is that you can have unlimited subscribers, send unlimited emails and you can cancel at any time. SAY WHAT?!?!?!
Not only that, but it will cost you only $19 per month (you have to use this link in order to get that price.) It offers basic reporting which is all you need if you are starting or if your business is information-based (not selling products.) It’s 1000 times easier than Mailchimp - I knowwwww!
Where they should improve
It’s fairly new so they still have to work on some issues such as sight speed and limited editing of the templates. Unfortunately, they don’t offer a free plan. You can’t A/B test, and while I like the workflow options; it’s limited to just the basics. It only has one integration which is with Shopify. It doesn’t offer the more advanced features that Mailchimp has such as data and analytics, templates, and additional bells and whistles.
Who is this best suited for
I think FloDesk is a great starter platform, has a lot going for it and it’s definitely for budget-conscious businesses looking for an easy, all-in-one solution for their starting or basic email marketing needs. Like I said earlier, FloDesk was built with small business owners, starting entrepreneurs, and solopreneurs in mind. This is a no brainer. Check it out!