Gift Guides Every Shopify Store Should Have (and How to Make Them Convert)
Why Every Shopify Store Needs Gift Guides
Gift guides aren’t just a nice piece of content; they are a proven strategy to increase conversions, boost AOV, and attract new customers.
Here’s why they work:
Eliminate purchase hesitation – Customers don’t always know what to buy. A curated list makes their decision easier.
Increase order value – Guides encourage bundled purchases and add-ons.
Boost organic traffic – Optimized gift guides rank in search results and bring in high-intent shoppers.
Drive seasonal sales – Holidays, birthdays, and special events are prime buying opportunities.
If your Shopify store doesn’t have gift guides, you’re missing out on a simple way to drive sales. Here are five must-have guides you should create and how to make them convert.
1. Holiday Gift Guide (The Evergreen Sales Driver)
If you only create one gift guide, make it this one. Holiday shopping is the biggest revenue driver for most e-commerce brands, and customers actively search for curated gift lists.
How to Optimize It for Sales:
✔ Create multiple price categories – “Gifts Under $25, $50, $100” caters to different budgets.
✔ Highlight bundles and bestsellers – Make it easy for shoppers to buy multiple items.
✔ Use social proof – Include star ratings, best-seller tags, or customer testimonials.
✔ SEO tip: Target long-tail keywords like “Best holiday gifts for [your niche]” to attract organic traffic.
Example: A skincare brand could create a “Luxury Holiday Gift Guide for Skincare Lovers” featuring their top-rated products in sets.
2. Last-Minute Gift Guide (For Urgent Shoppers)
Many customers wait until the last minute to shop, especially for Christmas, Mother’s Day, or Valentine’s Day. A dedicated Last-Minute Gift Guide taps into this urgency.
How to Optimize It for Sales:
✔ Feature digital gifts – Gift cards, subscriptions, or e-books eliminate shipping delays.
✔ Offer express shipping – Clearly list cut-off dates and delivery options.
✔ Create a “Ready-to-Ship” section – Highlight items guaranteed to arrive on time.
✔ Use urgency messaging – “Order by December 20 for Guaranteed Christmas Delivery.”
Example: A home decor brand could create “Last-Minute Gifts That Arrive by Christmas” with fast-shipping decor pieces and e-gift cards.
3. Gifts by Recipient (Personalized Shopping Experience)
Shoppers often buy gifts for a specific person, so help them find the perfect match.
Most Popular Recipient-Based Guides:
🎁 Gifts for Her – Beauty, fashion, wellness, and lifestyle brands should have this.
🎁 Gifts for Him – Gadgets, grooming kits, apparel, or fitness gear.
🎁 Gifts for Parents – Home, self-care, or sentimental gifts.
🎁 Gifts for Kids & Teens – Educational, trendy, or interactive items.
How to Optimize It for Sales:
✔ Use lifestyle images – Show real people using the products.
✔ Add gift messaging options – Offer gift wrapping or personalized notes.
✔ Personalized recommendations – Use Klaviyo’s browse and purchase history tracking to suggest the right gifts to the right customers.
Example: A jewelry brand could create “Timeless Gifts for Mom” featuring engraved necklaces and sentimental bracelets.
4. Budget-Friendly Gift Guide (Gifts Under $X)
Not everyone shops luxury—many customers shop with a budget in mind. A “Gifts Under” guide makes it easy for them to stay within their spending range.
How to Optimize It for Sales:
✔ Create multiple price tiers – Under $25, Under $50, Under $100.
✔ Highlight best value products – Show why an item is worth the price.
✔ Upsell & bundle – Offer complementary add-ons to increase AOV.
✔ Use “giftable” language – “Stocking Stuffers,” “Thoughtful Small Gifts.”
Example: A pet brand could create “Pet Gifts Under $50”, featuring stylish pet accessories and gourmet treats.
5. Corporate & Client Gift Guide (For B2B Sales & Bulk Orders)
If your brand sells premium, giftable products, a corporate gift guide can open up bulk sales opportunities from companies looking to send client gifts.
How to Optimize It for Sales:
✔ Offer bulk discounts – Provide an incentive for high-quantity orders.
✔ Include customization options – Engraved, monogrammed, or branded packaging.
✔ Promote personalization services – Allow businesses to add their logos or custom messages.
✔ Create an easy order process – Offer concierge-style ordering for large accounts.
Example: A gourmet food brand could create “Luxury Corporate Gift Boxes for Clients”, featuring customizable food and wine sets.
How to Promote Your Gift Guides for Maximum Sales
Having a gift guide is not enough—you need to actively promote it across your marketing channels.
1. Send a Dedicated Email Campaign
Your gift guide should have its own email in your campaign calendar.
Best practices for email promotion:
✔ Strong subject lines – “The Ultimate [Niche] Gift Guide is Here”
✔ Clear CTA buttons – “Shop the Gift Guide”
✔ Product spotlights – Feature 3-5 giftable products in the email
2. Feature It on Your Homepage & Navigation Bar
During peak shopping seasons, add a “Gift Guide” tab to your website’s top navigation.
3. Promote It on Social Media
✔ Use Pinterest & Instagram Shopping – Create shoppable gift guide posts.
✔ Run a "Gifts of the Week" series – Feature one item daily with a story and testimonial.
✔ Share UGC & influencer recommendations – Let others sell the gifts for you.
4. Optimize for SEO
✔ Use long-tail keywords like “Best Christmas gifts for skincare lovers”
✔ Add FAQs to capture search intent (e.g., “What are good gifts for coffee lovers?”)
✔ Update yearly to maintain relevance and ranking
Make Gift Guides Work for Your Shopify Store Year-Round
Gift guides aren’t just for the holidays—they should be an ongoing part of your e-commerce strategy.
If your Shopify store doesn’t have at least one of these guides, you’re missing out on an easy way to increase conversions, AOV, and customer retention.