7 Proven Flash Sale Tactics for Boosting Your Skincare Sales with Klaviyo and Shopify

Feb 4

Flash sales are a powerhouse strategy for skincare e-commerce stores. When planned and executed effectively, they create a sense of urgency that drives immediate purchases and repeat business. If you're on Shopify and leveraging Klaviyo (affiliate link), you already have the perfect setup to crush your next flash sale. Here are seven ideas to help you get started.

1. Create a "VIP-Only" Early Access Sale

Make your most loyal customers feel special by giving them exclusive early access to your flash sale. Use Klaviyo’s segmentation tools to target VIP customers based on their purchase frequency or lifetime value.

How to Set It Up:
- Create a segment in Klaviyo for customers who spent over a certain amount or purchased more than three times.
- Send an email with a "VIP Access" link a few hours before the sale goes live to everyone else.

Pro Tip: Add a countdown timer in the email to amplify urgency. I recommend Mailtimers. (affiliate link)

2. Bundle Best-Sellers with Limited-Time Discounts

Bundle your most popular skincare products at a discounted price to encourage higher cart values.

How to Set It Up:
- Create a bundle in Shopify (e.g., "Hydration Heroes Bundle: Cleanser + Serum + Moisturizer").
- Use Klaviyo to send targeted emails with personalized product recommendations.

Pro Tip: Offer additional perks like free shipping for bundle purchases.

3. Launch a "Mystery Product" Campaign

Intrigue your audience by offering a mystery skincare product at a discounted price. Customers love surprises, and this tactic can clear out excess inventory.

How to Set It Up:
- Use Shopify to list the "Mystery Product" as a flash sale item.
- Tease the sale with Klaviyo email campaigns featuring clues about the mystery item.

Pro Tip: Follow up with customers post-purchase to reveal the mystery product and collect feedback.

4. Time-Limited "Buy One, Get One Free" Deals

BOGO deals are irresistible and encourage customers to stock up or try new products.

How to Set It Up:
- Set up BOGO offers in Shopify using a discount code.
- Use Klaviyo’s dynamic content blocks to personalize emails with products relevant to the recipient.

Pro Tip: Add scarcity messaging like, "Only available for the next 4 hours!"

5. Host a Flash Sale Event on Social Media

Integrate your Klaviyo and Shopify tools with social platforms like Instagram and TikTok to create buzz and boost participation.

How to Set It Up:
- Announce your flash sale with live videos and countdown posts.
- Use Klaviyo’s SMS feature to send exclusive codes or reminders to your subscribers.

Pro Tip: Partner with skincare influencers to reach a broader audience and drive more traffic to your store.

6. Reward Referrals with Double Points

Turn your flash sale into a loyalty-building opportunity by doubling reward points for referrals or purchases during the sale period.

How to Set It Up:
- Use Klaviyo’s integration with loyalty programs to track and reward referrals.
- Promote the offer via email and SMS campaigns.

Pro Tip: Highlight the "limited-time" aspect of earning double points in your subject lines and email headers.

7. End with an "Oops, You Missed It" Campaign

For customers who didn’t participate, send a follow-up email with a "second chance" offer to keep them engaged.

How to Set It Up:
- Segment customers who opened but didn’t click your flash sale email in Klaviyo.
- Create a follow-up campaign offering a slightly less aggressive discount or free shipping.

Pro Tip: Use a playful subject line like, "Missed It? Here’s a Little Something!"

Final Tips for Flash Sale Success

Optimize Timing: Schedule your flash sales during peak shopping hours for your audience.
Use Personalization: Klaviyo’s tools allow you to personalize subject lines, product recommendations, and discount offers.
Track Performance: After the sale, analyze email open rates, click-through rates, and Shopify sales to identify what worked best.

Is Your Next Flash Sale Ready to Break Records?

Need help setting up Klaviyo flows, optimizing your Shopify store, or crafting high-converting email campaigns? Book a free strategy call today and let’s make your next flash sale a record-breaking success!