5 Types of Sign-Up Forms You Can Create Using Klaviyo
Whether you’re new to Klaviyo or a seasoned Shopify store owner, mastering sign-up forms is a game changer for growing your email list. But here’s the catch—not all sign-up forms are created equal.
The right form can boost your subscriber count, while the wrong one might just sit there, sad and unnoticed.
So let’s dive into five types of Klaviyo sign-up forms that are easy to create, super effective, and dare I say, even fun!
1. The Classic Pop-Up
Ah, the pop-up—a fan favorite. These forms jump out (literally!) to grab attention, making them perfect for first-time visitors.
Why It Works:
Pop-ups are direct and hard to miss.
They’re great for offering incentives like 10% off or free shipping.
Pro Tip: Set a delay timer so the pop-up appears after a visitor has browsed for a few seconds—this reduces the “popup fatigue” effect.
Example Copy:
“Join the [Brand Name] family! Get 10% off your first order. [Sign Me Up]”
2. The Sticky Banner
Subtle but effective, sticky banners sit at the top or bottom of your site like a loyal companion. They’re perfect for sharing ongoing offers without interrupting the browsing experience.
Why It Works:
Non-intrusive but always visible.
Ideal for promoting limited-time offers.
Pro Tip: Use contrasting colors to make the banner stand out while keeping it aligned with your brand aesthetic.
Example Copy:
“Subscribe & Save! Join our email list for exclusive deals. [Sign Up Here]”
3. The Exit-Intent Form
This form is like the ultimate wingman—it steps in just as someone is about to leave your site. By detecting exit intent (like moving the mouse toward the browser bar), you can make one last pitch.
Why It Works:
It’s your “Hail Mary” to capture leaving visitors.
Adding a time-sensitive discount can seal the deal.
Pro Tip: Use a friendly, playful tone to win them over.
Example Copy:
“Wait! Don’t Go Without 15% Off Your Cart! [Claim My Discount]”
4. The Embedded Form
These are your “set it and forget it” forms. Embedded forms live on specific pages like your homepage, blog posts, or the footer.
Why It Works:
Always accessible without being disruptive.
Perfect for targeting returning visitors.
Pro Tip: Use them on high-traffic pages to maximize visibility.
Example Copy:
“Stay in the loop! Sign up for our newsletter and get the latest updates. [Subscribe Now]”
5. The Multi-Step Form
Why settle for one question when you can ask a few? Multi-step forms let you collect more detailed info, like birthday, SMS consent, or product preferences, without overwhelming users all at once.
Why It Works:
Breaks down questions into bite-sized steps.
Makes data collection feel less like a chore.
Pro Tip: Use progress bars to show users how close they are to completing the form. Ensure SMS fields are optional but encouraged with a benefit like “Get exclusive text-only deals.”
Example Copy:
“Tell us a little about yourself! Step 1: What’s your email? Step 2: Want exclusive deals via text? Enter your number. [Next]”
Conclusion
Sign-up forms are the gateway to building meaningful connections with your customers, and Klaviyo makes it ridiculously easy to create forms that convert. Whether you’re grabbing attention with pop-ups or gently reminding visitors with sticky banners, these five types of forms can help you grow your list and boost sales.
Disclaimer: This blog is not affiliated with or endorsed by Klaviyo. The opinions expressed are my own.