How to Engage Old SMS Subscribers Who’ve Never Received a Message
If you’re sitting on a list of SMS subscribers who’ve never received a text from your brand, you’re not alone. Many eCommerce businesses hesitate to send their first message, fearing opt-outs or low engagement. But with a thoughtful strategy, you can reignite this valuable audience and turn them into loyal customers.
Let’s explore actionable ways to engage old SMS subscribers while maximizing impact and maintaining compliance.
1. Start with a Reintroduction Campaign
Before diving into promotions, start with a reintroduction message. Let subscribers know why they signed up and remind them of the value you offer.
Example Message:
“Hi [Name]! You signed up to receive exclusive updates from [Brand Name]. We’re excited to reconnect with you. Stay tuned for special offers and updates!”
Pro Tip: Personalize the message with names or previous purchase details for added relevance.
2. Offer an Exclusive Incentive
Encourage your subscribers to engage by offering an irresistible incentive, such as a discount, free shipping, or early access to a sale.
Example Message:
“Welcome back, [Name]! Here’s 15% off your next purchase as a thank-you for joining our SMS list. Use code WELCOME15 at checkout. [Shop Now]”
CTA Tip: Include a direct link to your store or a specific product category.
3. Conduct a Subscriber Preferences Survey
Show your subscribers you value their input by asking them about their preferences. Use Klaviyo’s SMS integration to create a simple survey.
Example Message:
“We’d love to hear from you! What types of updates would you like to receive? Reply with: 1 for sales, 2 for new arrivals, or 3 for tips and advice.”
Bonus: Use responses to segment your SMS list for more personalized campaigns.
4. Highlight the Benefits of Staying Subscribed
Some subscribers may have forgotten why they signed up. Remind them of the perks, like VIP access to sales, personalized recommendations, or early product launches.
Example Message:
“Did you know? As a subscriber, you get first access to exclusive deals and new products. Don’t miss out!”
5. Segment and Personalize Messages
Use Klaviyo’s segmentation features to group subscribers based on their preferences, location, or purchase history. Personalized messages are more likely to grab attention and drive action.
Example Message:
“Hi [Name], we noticed you loved our [Product Category]! Here’s a 10% discount on similar items: [Link]”
6. Send a Limited-Time Offer
Creating urgency is a proven way to drive engagement. Use time-sensitive promotions to encourage immediate action.
Example Message:
“Flash Sale Alert! Get 20% off sitewide for the next 24 hours only. Don’t wait! [Shop Now]”
7. Use Engaging Multimedia
Make your messages stand out with GIFs, images, or short videos. A well-designed visual can convey your message more effectively than text alone.
Example: A Valentine’s Day campaign featuring a heart-shaped product bundle with the caption, “Love at first sight: Yours for 20% off!”
8. Create a Win-Back Campaign
If you suspect some subscribers have lost interest, a win-back campaign can re-engage them. Offer a special deal for returning customers.
Example Message:
“We miss you! Come back and enjoy 20% off your next purchase. Use code WELCOME20 by [Date].”
9. Leverage SMS for Event Promotions
Promote exclusive events like flash sales, product launches, or live streams through SMS. Keep the message short and impactful.
Example Message:
“Don’t miss our live stream tomorrow at 7 PM EST! Join us for exclusive deals and product reveals. [Link]”
10. Monitor and Optimize Your Strategy
Track key metrics such as delivery rates, opt-out rates, and click-through rates. Use these insights to refine your messaging and timing.
Pro Tip: Send your messages during optimal times based on your audience’s behavior data.
Re-engaging old SMS subscribers doesn’t have to be daunting. By starting with a thoughtful approach and leveraging Klaviyo’s powerful features, you can turn dormant subscribers into active, loyal customers.
Need creative promo ideas? Check out my custom GPT tool, Ecommerce Promo Buddy, to brainstorm campaigns tailored to your business.
Disclaimer: This blog is not affiliated with or endorsed by Klaviyo. The opinions expressed are my own.