Klaviyo’s Latest December 2024 Updates
December brought a host of exciting updates to Klaviyo’s platform, designed to streamline workflows, enhance SMS capabilities, and improve reporting. Let’s dive into the highlights and how they can benefit your business:
1. Enhanced Identity Tracking
Tracking a user’s future visits is now more robust than ever. With the new Extended ID, Klaviyo can track visitors for up to one year after the Klaviyo cookie has expired or been deleted. This ensures more accurate data and allows for better retargeting and personalization.
2. Build and Customize Transactional SMS Flows for any integration
Transactional SMS just got an upgrade! Klaviyo now allows you to create transactional SMS flows using any metric trigger and access pre-built flows for major integrations in the Flow Library. With automated content reviews, you can set up flows quickly and stay compliant while delivering essential updates to your customers.
3. Collect Transactional SMS Consent Separately from Marketing
Klaviyo has introduced a more granular approach to SMS preferences. Customers can now specify whether they consent to receive transactional messages, marketing messages, or both. This new feature ensures that SMS preferences are accurately stored on subscriber profiles, providing a better user experience and ensuring compliance.
4. Simplified Reporting for Campaigns Sent via Recipient Local Timezone
Reporting has been refined to focus on the account’s local timezone instead of the recipient’s timezone. This update ensures more consistent and actionable reporting, making it easier to analyze campaign performance and align with internal workflows.
5. Enable Call Forwarding for US Toll-Free Numbers
Klaviyo now offers call forwarding for US toll-free numbers, allowing incoming calls to be routed directly to your customer support line. This complimentary feature supports smooth transitions from SMS to voice, ensuring accessibility and compliance with state regulations.
6. Improved Conversations Inbox
Managing SMS conversations is now faster and more intuitive with Klaviyo’s updated Conversations Inbox. The new inbox displays customer profiles, activity timelines, and order details right in the chat sidebar, enabling quicker and more informed responses to customer inquiries.
Why These Updates Matter
Each feature is designed to address common pain points in marketing and customer engagement. Whether it’s improving personalization with enhanced tracking, refining SMS workflows, or streamlining reporting, these updates are tools to elevate your marketing strategy.
Which of these features will make the biggest difference for your business?
Learn More in The Email Marketing Hub
In The Email Marketing Hub, as a Klaviyo Community Champion, I’ll teach you how to make the most of these Klaviyo updates and more. From setting up transactional SMS flows to leveraging enhanced tracking for retargeting, you’ll have the tools to optimize your marketing strategy and grow your business.
Join The Email Marketing Hub, or schedule a free discovery call today to get started!