Email and SMS Marketing Strategies using Klaviyo
Let’s be real: running a business is a juggling act. You’ve got orders to fulfill, customers to wow, and about a million things on your to-do list. That’s where email and SMS come in. Think of them as your marketing dream team. Email is your storyteller, setting the scene and building the hype. SMS is your trusty sidekick, swooping in with quick updates and time-sensitive deals.
The best part? Klaviyo makes it super easy to get these two channels working together like peanut butter and jelly. Here’s how you can make it happen.
Why Email and SMS Are Better Together
Email is like your favorite binge-worthy series—it keeps people hooked with great content. SMS, on the other hand, is like a breaking news alert—short, snappy, and impossible to ignore. Here’s why they’re a match made in marketing heaven:
Reach More People: Some customers love checking emails, while others respond faster to texts. Why not cater to both?
Increase Engagement and Sales: Businesses that combine email and SMS often see better results.
Make It Personal: Together, email and SMS let you reach your customers where and when it matters most.
Klaviyo: The Tool That Brings It All Together
If you’ve never heard of Klaviyo, let me introduce you to your new marketing BFF. Klaviyo, a leading email marketing platform for Shopify businesses, is like the Swiss Army knife of email and SMS marketing. Here’s why it’s awesome:
Everything in One Place: Manage emails and texts from a single dashboard—no jumping between tools.
Smart Targeting: Create segments based on customer behavior, like who’s bought what or who left items in their cart.
Automation Magic: Set up flows that send the right messages automatically (think: welcome emails or follow-up texts).
Easy-to-Understand Insights: Track how your emails and texts are performing, so you can tweak for even better results.
How to Combine Email and SMS (Step-by-Step)
Not sure where to start? No worries—here’s a simple guide:
1. Get Both Channels Set Up
First things first, enable SMS in Klaviyo. Don’t stress if you’re starting from scratch. Use pop-ups or sign-up forms to collect customer opt-ins for both email and SMS. Bonus points if you sweeten the deal with a discount!
2. Segment Your Audience
Not all customers are the same, so don’t treat them that way. Use Klaviyo to group people by their actions—like those who’ve just signed up, or VIPs who shop all the time. Then, you can send messages that actually matter to them.
3. Automate Like a Pro
This is where the magic happens. Klaviyo’s automation tools make it easy to send:
Welcome Messages: Email them a warm hello, then follow up with a text offering a discount.
Abandoned Cart Nudges: Remind them via email, then text them a limited-time deal.
Post-Purchase Thank-Yous: Email them tips for using their purchase, then send a text asking for a review.
4. Create a Schedule That Works
Nobody likes to be bombarded with messages. Plan your emails and texts so they complement each other. Use SMS for urgent updates (like flash sales) and email for more detailed content (like newsletters or product launches).
5. Make It Personal
With Klaviyo, you can add little touches that make a big difference. Include the customer’s name, recommend products they’ll love, or share details specific to their location.
Quick Tips for Success
Here are a few friendly tips to keep in mind:
Ask for Permission: Always let customers opt in (and out) of email and SMS. Klaviyo makes this easy-peasy.
Keep It Fun and On-Brand: Make sure your messages feel like you – consistent and genuine.
Test Everything: Try different subject lines, SMS copy, and timing to see what gets the best response.
Don’t Overdo It: Less is more. A well-timed text can be the cherry on top of a solid email campaign.
Let’s Wrap This Up
Combining email and SMS is like turning your marketing up to eleven. It’s not just about sending more messages—it’s about creating better experiences for your customers. And with Klaviyo, it’s easier than you think.
Want to level up your marketing game? Check out The Email Marketing Hub, where you’ll find monthly email calendars, Klaviyo tips, and more. Or, let’s chat! Book a free discovery call and let’s create a strategy that works for you.